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#BOX MAIL MINI GIFS KAWAII FULL#
#BOX MAIL MINI GIFS KAWAII SERIES#

The email, promotion, and message are all more interactive-and fun!Īnimated GIFs are useful for featuring products in a way that can be more engaging, effective, and space-efficient than a series of static images. Used sparingly, this GIF method is one of the best ways to engage your audience members. Plus, the header and CTA button work together to help encourage you to do just that. Here’s the animated GIF:Ĭan you tell what’s in the box? Or what the promotion is? Nope! The only way to do that is to click. This Valentine’s Day email design from MOO is a perfect example of that technique. You don’t have to say everything in an email-just enough to intrigue your audience to click through the message. We often talk about how the best emails are made up of teaser content. But, this method is also a basic approach, and as brands increasingly use GIFs for holiday campaigns, we expect to see GIFs used more cleverly. The simplicity of the hero-image GIF works: without clutter, your GIF gets the attention it deserves-and will hopefully drive clicks. We appreciate the break from cliché pink-and-red-and how the brand isolated the animated portion of the image to decrease the size of the GIF image file. The e-commerce site Uncommon Goods took a similar approach, using llamas to show the “llove.”

#BOX MAIL MINI GIFS KAWAII FULL#

The full email uses great design simplicity: no clutter from a navigation menu or secondary CTAs, minimal text, and an easy-to-spot CTA button. Hipmunk, the travel company, animated its cute chipmunk mascot for V-Day. GIF Method 1: Hook your audience with an animated hero imageĪdding a little animation to your email’s hero image is one way to level-up a simple email design. Here’s how brands used animated GIFs in emails this Valentine’s Day. Instead, animated GIFs are used for special occasion emails-like Valentine’s Day-when they’ll add the most value. Still, email marketers generally agree that too much of a good thing isn’t always positive. As a result, animated GIFs are still used sparingly in emails. Brands don’t typically animate a promotion email or a newsletter.

Animated GIFs have been proven to increase engagement and conversions from email ( this campaign from Dell increased email conversion by 103% and raised revenue 109%).Animated GIFs are naturally eye-catching and entertaining in a world of mostly static emails.

Since video in email still has limited support, animated GIFs are a good way to add movement and create visual interest.

gif image, so they’re simple and straightforward to include in email

Animated GIFs are an image file just like a standard.

GIF from Dior’s 2017 Valentine’s Day email Why use an animated GIF in email?Īs we’ve written about previously, GIFs and email go together like peanut butter and jelly. Check out how brands are using animations, and consider these email design GIF tips for the next big campaign on your calendar. This Valentine’s Day was no exception. In fact, we saw so many Valentine’s Day themed animated GIFs in emails that they’re going to be our primary focus today. The big takeaway: email marketers increasingly see animated GIFs as a must-have for volume-heavy email days. In the world of email design, special occasions have come to mean one thing: Getting animated! As in, including an animated GIF in your email design.

Design your next email with an animated GIF and go Pro!.

GIF Method 7: Need a GIF in a jiff? Try user-generated content.

GIF Method 4: Drive attention to a video.

GIF Method 1: Hook your audience with an animated hero image.